Group Structure

We run our operations through specialized departments that work together to operate the Group and our affiliated brands.

Main departments Assistant / Deputy CEO Sub-departments
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Senior Management

Our senior management is the administrative and strategic heart of our group. Through it, we operate in an executive capacity and take responsibility for defining our future vision, shaping our strategies and plans, allocating our resources, and ensuring the success of all our affiliated brands and business partnerships. Through it, we oversee all our departments, coordinate operations among them, make major decisions, and attract major clients from merchants, enterprises, and government entities, to ensure sustainable growth and continuous excellence for all our brands and partnerships. Our senior management includes leaders with extensive experience across all our departments and sectors, most notably administration, marketing, digital development and transformation, and governance.

Department details

Technology

Through this department, we develop innovative technical solutions, protect our systems and networks from cyber threats, and build artificial intelligence software. We include a team of programmers, developers, and cybersecurity and AI experts through whom we support our brands and clients with advanced technical solutions of all kinds, including software tools, websites, web and mobile applications, and AI models built from scratch.

Department details

Legal

Through this department, we oversee all legal aspects and ensure compliance with local and international regulations. We protect the legal interests of our group, brands, and clients; manage all our contracts, including service agreements, partnerships, and non-disclosure agreements (NDAs); provide the necessary legal consultations; and take full responsibility for following up on cases and advocating on behalf of our group. We also work to ensure full compliance with the laws and regulations in force in the Kingdom of Saudi Arabia.

Department details

Sales & Marketing

Through this department, we manage and develop sales and digital marketing strategies for our brands. We run our marketing campaigns effectively, manage our client relationships, and periodically analyze market performance to improve our results and increase our sales and sustainable growth with maximum efficiency, lowest costs, and fastest turnaround. We develop comprehensive content and marketing strategies covering digital marketing, content creation, social media management, marketing or advertising campaign management, and performance analysis.

Department details

Research and Knowledge

Through this department, we serve as a strategic and media arm of our group, focusing on producing applied knowledge and turning it into valuable media and commercial assets. We operate in an automated environment that relies 80 to 90 percent on artificial intelligence, where the department manager leads and supervises while we execute operational tasks through AI agents. We conduct our applied research, produce our valuable content and reports, and manage our central knowledge base.

Department details

Explore the work team

The media interface of active and former team members in the Group.

Work team