This section displays the media interface of the work team in the Group.
Our leadership is the pillar of excellence and growth, leading with a clear strategic vision and steering the group toward sustainable success. Through their vision and experience, they shape the model that inspires the team and amplifies its impact in achieving our goals and those of our affiliated brands.
Leads the group's strategic vision from senior management since founding. Brings technical expertise in cybersecurity and programming since 2018 and in commerce and marketing since 2024. Makes major decisions, attracts key clients, and owns outcomes. Started as a freelancer through self-directed learning, giving him broad practical experience across the group.
Father of the CEO and considered the legal owner of the group and all its records, documents, and government commercial rights without holding any executive or administrative duties.
He rarely participates in administrative decision-making, but is responsible for signing with government entities and banks as a legal representative and having them approved with them, which ensures the protection of legal and financial interests.
He did not complete his education but worked in the military then the private sector with a multi-activity career path, and has field and military experience spanning nearly 60 years, giving him broad vision and deep understanding in directing businesses of an organizational and strategic nature.
CIS graduate from Al-Baha University (2025). Supports the CEO in major operations, project follow-up, cross-department coordination, client and partner communication, and official representation. Applies technical and analytical skills in applications, databases, data analysis, and cybersecurity to improve performance and support informed decisions.
Mohammed Hashim Ali is an electronics engineer and hardware programmer serving as Engineering Projects Manager. He combines embedded-systems expertise with leadership of academic and commercial projects, including a radar system showcased to the Minister of Education in 2024.
EVP from Aug 29, 2025 to Feb 11, 2026, worked as Business Manager then EVP, responsible for the business management department and developing the company's business. He supervised the company's business operations and coordinated among different departments, ensuring efficient implementation of strategies. He has experience in administrative coordination and good professional traits such as the ability to work under pressure, flexibility, and professional passion. His responsibilities included: managing, organizing, and developing business, communicating with some clients and partners, attending meetings to close deals and sales and contracts, contributing to strategic planning, time management, and problem-solving. He fulfilled the assigned tasks within the scope of the position's responsibilities during his tenure with the group, and his contract was terminated by mutual consent between both parties at his request.
Head of Research from Mar 30, 2026 to Jun 15, 2026, Bachelor's graduate in Information Systems (2025) from Bisha University, distinguished by strong experience in data analytics and digital transformation, with a solid foundation in artificial intelligence and process improvement. She has participated in national and technology projects, and brings practical data analysis experience with professional, knowledge-rich depth.
She leads the Research Department with an analytical mindset, with direct responsibility for steering its outputs and ensuring their quality and impact on the group's strategic directions and its affiliated brands.
She sets research priorities and topics based on data analysis and trends, supervises output quality before approval and publication, and applies appropriate tools to enhance research and analysis efficiency. She monitors performance to extract opportunities and risks and make strategic decisions that support the department's growth and sustainability of its results, in coordination with relevant staff and departments, with full commitment to institutional standards and output quality. She fulfilled the assigned tasks within the scope of the position's responsibilities during her tenure with the group, and her contract was terminated by mutual consent between both parties at her request.
Business Manager from Feb 3, 2026 to Jul 15, 2026, Bachelor's graduate in Information Systems Science (2025) from Umm Al-Qura University, with strong practical experience as a full-stack developer, having trained at several organizations and participated in developing systems and applications in various programming languages and technologies, with skills in UI design, database management, and web applications.
She oversees organizing operations, monitoring task execution, and ensuring integration of operational, technical, and academic aspects to serve the group's strategic goals. She contributes to planning, time and resource management, improving workflow efficiency, coordinating with employees, departments, and stakeholders, and representing the group in relevant meetings.
She excels in monitoring operational and technical issues, analyzing them, and making executive decisions that support business continuity and institutional performance quality according to approved policies and standards. She fulfilled the assigned tasks within the scope of the position's responsibilities during her tenure with the group, and the employment relationship ended with her resignation due to family circumstances.
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