Our Sales and Marketing Department is responsible for strengthening the commercial growth of our brands and raising their competitiveness. We build our presence, our digital identity, and our relationship with the market through the interfaces of our affiliated brands, not by dealing directly with the end customer in the name of the parent Group.
Sales & Marketing
Through this department, we manage and develop sales and digital marketing strategies for our brands. We run our marketing campaigns effectively, manage our client relationships, and periodically analyze market performance to improve our results and increase our sales and sustainable growth with maximum efficiency, lowest costs, and fastest turnaround. We develop comprehensive content and marketing strategies covering digital marketing, content creation, social media management, marketing or advertising campaign management, and performance analysis.
First: The scope of our work
Our scope includes developing our marketing and sales strategies, managing our campaigns and our customer relationship management tools, managing our content and our presence on social platforms, supporting the sales of our affiliated brands, and periodically analyzing our performance in the market.
Second: Our responsibilities
Managing our marketing campaigns
We plan every campaign, launch it, and close it with a clear knowledge of its result, not with a general impression of its success.
Managing our customer relationships
We manage the customer relationship management (CRM) tools of our brands, and we use them to understand actual market behavior, not only to store its data.
Managing our content and digital presence
We build the presence of each of our brands in a way that fits its own identity, not through a single marketing template for all brands.
Analyzing our market performance
We review our indicators periodically, and we adjust our strategies based on the actual result, not based on the original plan alone.
Third: How we work
Our campaigns start from a documented commercial need at one of our brands, then we set our creative brief, then we execute the campaign through our appropriate channels, then we measure its actual effect on sales and not on reach metrics alone, then we extract what is worth repeating and what is not.
Fourth: Our relations within the Group
We receive market and competitor reports from the Research and Knowledge Department and turn them into actual campaigns, and we convey market needs and commercial opportunities to our senior management through our affiliated brands as they arise.
Fifth: Our external relations
Our dealings with end customers take place indirectly through the interfaces of our affiliated brands, without issuing promises or prices in the name of the parent Group.
Sixth: The limits of what we present on this page
We do not publish the figures of our campaigns or our detailed marketing budgets here, because we treat them as sensitive competitive information. To review our commitment to honesty in description and clarity in pricing, see the Governance and Sustainability pages.
